The enemies of coffee are moisture, air, heat, light, odors and time.

Purchase:	Buy only enough coffee that you would normally consume in a 2 - 3 week period. The fresher the coffee the better the taste.
Storage:	Store in a dry, cool and dark place. Never refrigerate coffee because it can absorb other food aromas and flavors.
Whole Bean vs. Ground:	Whole bean coffee stays fresher! Grind only as much as you need.
Grind:	Espresso Machine - Very Fine Drip - Medium Fine Coffee Press - Course
Proportions:	Every coffee drinker has their own preference. Start with 1 Tablespoon of ground coffee per 8 ounces of water. Vary to your own personal taste.
Water:	For the best results, always use fresh, filtered water.